Capabilities
What DataGroomr can do: deduplication, data import, Marketo, Pardot, non-Salesforce data, and security.
By simplifying the approach to deduping Salesforce and providing easy-to-use apps that are powered by Machine Learning, we hope to allow companies to take advantage of everything Salesforce has to offer without the pain.
Sun, 5 Apr, 2020 at 6:10 AM
DataGroomr's Dedupe (Trimmr) app leverages machine learning to find duplicates so that you don't have to create rules or normalize your data. Not only that, Dedupe continuously improves by learning from your actions. Each time you merge duplicates, Dedupe is becoming an expert dedicated just to you and yo...
Fri, 12 Sep, 2025 at 6:18 PM
DataGroomr's Transfer (Importr) module leverages machine learning to find duplicates when bulk importing data into Salesforce. Each time you load new data, it is analyzed for matches in Salesforce. All unique records can then be imported, while duplicates can be disregarded or used to update existing records ...
Fri, 12 Sep, 2025 at 6:19 PM
Although DataGroomr is primarily designed to work with data located in Salesforce, there is a simple way to integrate external data in Salesforce itself (see Define External Data Sources). Once connected this data appears and behaves just like a Salesforce custom object. Users can deduplicate this data (see How ca...
Fri, 12 Sep, 2025 at 12:33 PM
Yes. Our app was subject to a Salesforce security review which it passed first time! As an App Exchange Partner, our app is also subject to audits from Salesforce. Keeping your data secure is a top priority for DataGroomr and we'll continue to experiment with emerging technologies to ensure that it always stay...
Sun, 5 Apr, 2020 at 6:17 AM
Yes it can. Although DataGrooomr does not directly interface with Marketo, any duplicates (including cross-object) removed by DataGroomr in Salesforce are automatically synced and removed in Marketo. For additional information, please review this article: SFDC Sync: Merging a Lead/Contact/Person.
Thu, 25 Feb, 2021 at 3:26 PM
Yes it can. Any duplicates merged by DataGroomr in Salesforce are automatically synced and removed in Pardot. For additional information, please review this article: Prospect Merge and Delete Scenarios (salesforce.com)
Tue, 15 Mar, 2022 at 10:39 AM
Anytime new records are added to Salesforce—whether from a CSV upload, an initial migration, or an internal process—there’s a risk of introducing duplicates or inaccurate information. DataGroomr ensures that every data load enhances, rather than pollutes, your CRM. Pre-Load Deduplication & Cleansing DataG...
Tue, 12 Aug, 2025 at 4:37 PM