DataGroomr Live Dedupe enables continuous duplicate detection in Salesforce. When enabled, DataGroomr monitors record activity in real time and evaluates changes against your configured matching models. This allows potential duplicates to be identified immediately and handled automatically or through user review.


Live Dedupe can also leverage AI recommendations, automatic merging, and Salesforce Flow automation to streamline duplicate management and reduce manual cleanup.


This article explains how Live Dedupe works and how to configure the available automation options.


To enable real-time duplicate detection, AI recommendations, and automatic merging, edit settings of the desired dataset and enable the Live duplicate detection switch from the Live Dedupe tab.


When Live Dedupe is enabled:

  • DataGroomr continuously monitors record changes (create, update, delete, undelete).

  • It runs incrementally by default, scanning only new or modified records for faster results.

  • Full dataset analysis remains available when required.

  • Custom transformations can be applied before matching for improved accuracy.



The Get AI Recommendations toggle activates DataGroomr’s AI to automatically tag potential duplicates in real time. AI-labeled duplicates appear as tags allowing quick review and merge actions or these tags
can be in the Aut- merge criteria.


Auto Merge

Automatically merge records that meet or exceed the defined match confidence threshold.


Trigger Salesforce Flow

Initiate selected Salesforce flow when new duplicates are identified, for instance, to alert the user about the detection of new duplicates via email or Slack.


The DataGroomr provides a flow template as part of the DataGroomr AppExchange app that can serve as a template for the required flow. To set it up you need to :

  • follow article above to install the managed package
  • navigate to Salesforce - Setup - Flows page and add new flow using DataGroomr template:
  • add any adjustments if needed